Insights for Innovation by IDEO U





Learn IDEO’s approach to gathering human-centered insights that fuel innovation.

Course Description:

"Insights for Innovation" will encourage you to see the world differently, so you can uncover deep insights that help you solve problems in new ways.

Course Details:

In this course you will learn and practice five skills for insights:

  1. Observing
    'Listen with your eyes' and discover what people really care about.
  2. Learning from Extremes
    Stretch your thinking beyond assumptions and get to bolder ideas.
  3. Interviewing
    Conduct interviews to get deeper, more honest responses.
  4. Immersive Empathy
    Learn what it means to “walk in someone else’s shoes.”
  5. Sharing Insights
    Craft compelling insights that will inspire innovation.

What You’ll Do:

  • Watch interactive videos. They’re bite-sized (1-5 minutes).
  • Practice what you’ve learned through interactive activities. We believe in learning by doing here.
  • Tackle a project challenge. You can solve anything creatively!
  • Share your ideas. You’ll have the support of experienced guides and a community of like-minded learners.   
  • Pace yourself. You can set your own drumbeat for this course and get the full experience even with a busy schedule.

Taste of the Learning Experience:

You can learn a whole lot about people from what they carry in their bags. In the video below, get curious about the lives of others. 

Estimated Time Commitment: 30 minutes - 4 hours per week (over 6 weeks). We've designed an experience with layers of content for all appetites. 

What You’ll Get:

  • A flexible skill set to discover new insights.
  • A course toolkit to keep practicing your skills.
  • Feedback from experienced designers and a community of like-minded learners.
  • Completed work that you can share with others.
  • A Certificate of Completion to post on your professional network.

About Your Instructors

Coe Leta Stafford

As IDEO's Global Design Director for Insights, Coe Leta keeps IDEO's methodologies on the cutting edge, making them more digital, data rich and playful. She leads teams through the Design Research process to understand people’s needs, reveal insights, and inspire innovative solutions.

Coe Leta's work has won several international awards and has been featured in the New York Times and Wired. She has a Ph.D. in Cognition and Development from U.C. Berkeley and regularly teaches at Stanford University’s d.School.

Jane Fulton Suri

Jane Fulton Suri is a Partner and Chief Creative Officer at IDEO. Jane founded IDEO’s practice of human-centered insights, pioneering approaches that spread throughout organizations across the globe. To increase access to this approach, Jane published IDEO’s Method Cards and Thoughtless Acts? Observations on Intuitive Design, a collection of snapshots that depict the subtle and creative ways in which people interact with the world.

As a popular public speaker, she regularly addresses design and business audiences, and lectures at Stanford, Harvard and other universities internationally.

About IDEO U

There’s no shortage of challenges to tackle in the world. We believe the world needs more creative leaders to solve these challenges. IDEO U is an online school where anyone can unlock their creative potential through design thinking and collaboration.

We’re a part of IDEO, an award-winning global design firm that takes a human-centered, design-based approach to helping organizations innovate and grow. We take a similar approach to online learning at IDEO U. We’re all about serving and supporting our students by giving them a unique set of skills and mindsets.

We’ve designed a playful and collaborative online learning experience that enables individuals, teams, and communities to see the world differently and solve problems in new ways.  

Jan 11 - Feb 26, 2017
April 12 - May 28, 2017
July 2017
Sept 2017